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Addiko Bank
Difital transformation
About The Project

Digital/brand transformation from Hypo to Addiko

Our role in this Addiko team is to developed and implemented world-class digital assets. Created the digital strategy and led its implementation, drove consistent customer experience, and best digital practices across all Addiko Banks.

Our Main projects were UX\UI design for Website, Desktop app, mobile app, Marketing strategy, and execution of digital services.


Before/After

Our aim is to revive the public’s faith in us, not by offering more, but by offering less of what they don’t need.
Our approach will be clearer, simpler and more direct. It’s an approach that will stay relevant as
there will always be things we can improve on. It’s why we’re proud to say we stand for…

Corporate mobile app

Desktop E-Bank

Mobile application

Addiko bank new brand and marketing strategy

Alfred Stieglitz
Final Shots

New brand and marketing strategy

felt confused by overly complex banking products. We realized that while most banks pile on more products and paperwork, customers actually want less. They want a simpler, hassle-free way of banking.

Straightforward banking that focuses on essentials. That meant becoming more efficient, with shorter queues, and more digital and mobile options. And it called for communicating simply, eliminating jargon, shortening contracts and avoiding asterisks

Studio Loft
Design